How Can Local Newspapers Increase Advertisement Revenue?

Many local and small-scale publishers depend on advertisements in their newspapers. With regard to that, these ads are often embedded in local businesses. Small-scale local newspapers do generate a decent amount of revenue by publishing small-scale businesses' advertisements with them. 

But, an organization can further increase the potential of their advertisement revenue with digital advertising tools provided by Amazon, Google, or any other advertising company. A good example to justify the latter is 'The New York Times'. The Times did see revolutionary growth by digitizing their advertisements without diminishing local ads. 

In a nutshell, if you are a small-scale community newspaper or publisher, you can increase your potential and revenue when it comes to advertising. This is the age of virtualization or digitization, where one can definitely benefit and help others take advantage of the same. 

How Can Digital Advertising Help Local Newspapers? 

Revenue Potential 

Local newspapers often have to reduce printing more ink to reduce costs and compensate the earnings. At times, trimming the content that needs printing could be a tedious and difficult task. 

To help overcome it, an organization can use digital means of advertising in order to increase their revenue from ads and eliminate the need of cutting back on ink. There are various tools available to implement digital ads. It comes to a particular preference any local newspaper would choose. 

Wider Reach of Audience 

Worldwide, more than 40% of users engage with digital ads more as compared to local newspaper advertisements. The advancements in technology have given the advertising industry an upper hand to attain maximum engagement. 

By using digital advertisements, one can target a larger base of users resulting in a 30-60% rise. This would optimize the limitations local newspapers face. The target audience would be bigger in terms of numbers and statistics. This will generate more revenue for any given community newspaper. 

Amount Spent on Digital Advertising 

As per Google, the advertising giant spent a whopping $150 billion dollars in advertising means. They invested and optimized a major amount in developing Google Ad Sense for the last 5 years. Predictions say that this number could go as high as $300 billion dollars in the coming years. In 2020, as per statistics, Amazon's share with regard to the amount spent on global advertising was 10%.

By looking at the mentioned data, it is clear that digital advertising has been the core of earning of many conglomerates. These companies invest in advertising because it does generate more than decent earnings. 

To give you more clarity, almost $356 billion dollars were spent on digital advertising in 2020. This is not an amount specifically spent by a single company but rather a collective estimate of the same. 

Forecasts indicate that the amount spent on digital advertising could go as high as $500 billion dollars in the coming years. Without getting into deep statistics, this is just to give you more clarity on how much digital advertising has the potential. 

An Example on Local Newspapers Adopting Digital Ads

The Washington City Paper which started rolling out in the early 80s with newspaper advertisements also adopted this technique. With the increase in digital advertising, the City paper saw it as an opportunity and started implementing digital advertisements with their website during 2010-15. 

To date, they publish digital advertising and offer the latter to small-scale businesses as well. They saw 250,000 interactive users between 2005-07. Overall, they did see a rise in the engagement of readers after a collapse. 

Users Engagement to Digital Advertising 

With a few sets of strategies and resourceful content, local newspapers can make use of digital advertising and generate more revenue. They can also increase their reach of publishing. In 2021 alone, more than 90% of companies with an employee base larger than 100 use digital advertising. 

Moreover, more than 70% of marketers believe that means of digital marketing like e-mail marketing expands their customer base more rapidly than normal advertising. Custom-designed emails made to specifically target more audiences have 5x times more success rate of engagement. This is primarily because globally, 91% of users check their emails regularly and thus generate more revenue. 

The majority of the steps involved in digital marketing for your publishing or newspaper would take minimal time without leaving your comfort. Digiedg could help your business grow successfully. 

Take advantage of digital transformation and greatly increase your digital ad revenue for your newspaper. Contact us to start your journey on digital advertising and growing revenue.