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Nick Brown • March 11, 2021

Increasing Your Business Website's Visibility Through Website SEO

Increasing Website Visibility using SEO

Website SEO (search engine optimization) has become one of the most fundamental aspects of a business. Thanks to the proliferation of technology and the internet. In the current marketing world, a business that does not focus and leverage SEO will have difficulty accessing customers. Which will ultimately lead to its collapse. So, what is website SEO and what role does it play for your small business? 

In the simplest terms, website SEO is the practice of increasing traffic to your website through organic search. This is to help it rank at the top of the search engine results page (SERPS). In addition to improving the quality of traffic, SEO plays a central role in increasing brand visibility and revenue.  

Furthermore, to guarantee the success of your small business SEO, there are key components you need to remember.

Keyword search - It helps in learning the terms and phrases customers are actively searching for in relation to your business. You can therefore use this information to create content that is suited for them. Be sure to update your keyword as trends and customer needs (which affect keyword search) are always in flux. 

Copywriting – Create content that engages the reader so that they can spend more time on your website. Keep in mind the average time an individual spends on the top ten Google results is 3 minutes and ten seconds. As such, failing to write compelling content will push customers to competitor sites. 

Content marketing – This entails writing content that provides helpful information to readers. It should relate to your business and should be centered on a keyword with a high search volume. 

Usability and user experience (UX) – If your website is difficult to navigate or is slow to load, it will not make it to the top ten pages. Accordingly, customers will seek other sites that are easy to access. Make sure to make your website user-friendly for high traffic. 

Link building – Having internal and external links on your content is proof that you provide valuable information to your readers. SERPS uses this criterion to rank your website, so be sure to integrate links from authoritative websites. 

How to Increase Visibility Through Website SEO 

As mentioned, website SEO is indispensable in marketing and, more so, in increasing business visibility. Here is what you need to do to ensure your website is a success:

Focus on Technical SEO

Technical SEO is the process of optimizing a website to help it rank high in SERPS. It goes beyond writing great content and requires you to ensure that there are no errors in links and loading speeds, as well as ensuring all security issues are addressed. To optimize technical SEO, prune old pages that don't work, fix broken links, optimize images, and finally, create a site map.


It is recommendable to seek help from professionals to help with security and encryption protocols, data structure, speed optimization, and other issues that involve a level of technicality.

Pay Attention to Local SEO

Your small business is more accessible to people in the surrounding areas, so you need to leverage local SEO to boost visibility. Google algorithm prioritizes local searches such as 'coffee shops near me,' and this helps to give local businesses an advantage. A critical part of local SEO is setting up a Google My Business profile, where you fill out important information about your business, including phone numbers and addresses. Also, make use of local directories such as Yelp, Yellow Pages, and Trip Advisor to make it easy for customers to find you.

Find Keywords Customers are Looking for 

Knowing the words that users are searching for is a requisite for creating content that relates to them. You can gauge the most searched keywords through Google's autocomplete feature. Alternatively, there are tools that can help you find the most-searched-for phrases. You can use these suggestions to understand the keywords you will use for your website content.

Optimize On-Page SEO 

On-page SEO regards how you structure your content, how engaging it is, and how you incorporate keywords in the content. A few things you need to take into consideration here are; make sure to optimize page titles and headlines, clean up your meta tags, and use proper head tags. This will not only help you rank high on search engines but will also boost your small business visibility, in turn, attracting more customers.

Summary   

As a small business owner, you stand to gain tremendously by learning how to leverage website SEO. In addition, increasing business visibility can go a long way in ensuring potential customers can access you, which translates to organic traffic and high revenue. 

Finally, if you need help with website SEO and related digital marketing issues, Digital Edge Marketing Agency is the way to go. Contact us to witness the growth of your business in real-time. 

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