Content Marketing for Small Law Firms: Four Direct Benefits

According to the latest social media statistics, there are over 3.78 billion active social media users worldwide in 2021. Therefore, small law firms need to consider online social media marketing as part of their marketing campaigns. Below is a comprehensive look at how increased content can lead to substantial sales generation. But first, what is content marketing for law firms?

First, content marketing is a digital marketing strategy that encompasses several elements. It includes blogs, news releases, email marketing, social media, website texts, as well as SEO. It is valuable content that builds upon itself while growing leads and website traffic. Lawyers use content marketing to promote their subject-matter expertise. Whether it's family law, personal injury, immigration, or trust and estate planning.

The key to content marketing in the law industry is providing consistent and relevant content of interest to prospective clients. These could include updates on new regulations, answers to legal-related FAQ inquiries, as well as pending legislation. Primarily, content marketing helps law firms build a reputation in their practice area while staying relevant among clients, potential customers, as well as referral sources.

The massive number of lawyers adopting online social media marketing shouldn't be the only reason your law firm needs to invest in content marketing. Recent statistics indicate that blogging, as well as social media, can generate a yearly sum of around $5,000 to $200,000 in new businesses for small law firms. Below are four benefits why your law firm needs to embrace content marketing.

SEO is an effective practice of optimizing content to ensure your law firm ranks well in search engines. Creating content that addresses what clients are searching for will increase the chances of it appearing higher in search engines. Clients and potential customers will, therefore, find your content easily and quickly. Increased online visibility lets users find your site easily, increases brand reputation, as well as gives you the competitive edge you need.

The law is filled with complicated topics that most clients don't understand. Therefore, articles answering leads' questions will help address any concerns that potential clients may have. Doing this will help increase trust and touchpoints, thus creating consumer value as well as building client-attorney relationships.

Potential clients usually need a bit of convincing when choosing a suitable law firm. This is especially true when you are a small law firm competing with established law firms in your area. Clients will start by browsing through your law firm website to determine whether you are the best fit for them. Therefore, having content developed by experts who understand the practice and prospects will help you with lead generation as well as nurturing.

Creating localized content involves optimizing your website for local search. Therefore, when someone is looking for services within their local area — for example, searching for 'best lawyer in Fort Lauderdale' — your law firm will rank highly for those searches. Small law firms need local SEO because a majority of them serve in specific geographical areas. Unless you are an international law firm, you will want leads from clients within your country, city, or state.

It is time to take your law firm to the next level through content marketing. At Digital Edge Marketing Agency, we are here to help meet your digital marketing needs and issues. Contact us today to find out more.