Brand Visibility: 3 Ways Businesses Can Rank 1st on Search Results

How can your business rank 1st on search engines?

Better brand visibility and awareness are some of the main reasons entrepreneurs develop websites. Google and other search engines crawl and rank all the content on the internet to serve only the best to their users. Subsequently, Google rewards the best websites with superior rankings.

Recently, a client asked why her newly launched website (less than 30 days) was not showing up in Google's search result when she and her friends attempted to search for the company. I explained to her that appearing on the first page of search results is a combination of great content, website traffic, external links, website optimization, user experience, and other internal factors determined by search engines.

So, what actions can you take to increase your brand visibility and gain high rankings on search engines?

Let's explore.

Tips on Increasing Brand Visibility

1. Create Quality Content

Internet users explore the internet while trying to solve challenges. They also display rational behavior to their choices— which means they're likely to spend more time on websites that answer their questions comprehensively.

Google systems record high bounce rates or time spent by users on your site and subsequently rank or demote your position in search rankings. Here's how to improve the quality of your content:

Keyword Research: Keyword research is the process of finding out which keywords — a string of words — are popular among internet users. You can utilize the findings to create content that is relevant, popular, and comprehensive.

Know Your Audience: Every business has its ideal buyer persona— for instance, millennials, middle-aged women, CEOs, etc. Knowledge of your audience sets a foundation for creating great content.

Include Visuals: The human brain processes visuals better than written or spoken words. Ensure your content includes images, infographics, memes, videos, and screenshots to boost engagement, share-ability, and time spent on your site.

2. Link Building

Link building is the process that involves creating a reference to a website and other online resources like blogs. A website linked by another site receives an endorsement — equally, users navigate websites with sufficient internal links better.

Besides, links reinforce topics covered by a website page that improves its authority — Google rewards such sites with higher rankings. Here's how you can boost your link profile.

Internal Links: Ensure each page has sufficient links to other pages like product pages, relevant articles, or an onboarding form. The links increase interactions, user experience, and time users spend on a page.

Outbound Links: Include outbound links from authoritative and trustworthy sites to back claims — for example, data, facts, and relevant links.

3. Optimize Page Visuals For SEO

Internet users prefer content that is rich in visuals as opposed to blocks of text. Equally, Google has incorporated a search option for visuals. Internet users can therefore find your business using photos, videos, or infographics.

Here are a few ideas you can use:

Label your files using SEO(Search Engine Optimization) terms such as "Pool-cleaning-Ohio.''
Use optimized images alt-tags, for example, "Nike Women's Shoes'' instead of ladies shoes
Use compressed image sizes
Create a customized video thumbnail
Incorporate a video transcript

The above ideas along with SEO properties, will transform the user experience in your site, yielding to a higher ranking for your site.

How Long Does it Take to Rank 1st?

As a website owner, your objective is to get noticed quickly, gain traffic, and cash in from the investment you have made in your website. It can be very frustrating to build a website and not be able to validate visible results.

Factors like the age of the website, the amount of unique visitors to your website, keyword competition, or popularity of your brand will determine the speed at which it will rank on the first page.

In general terms, a new website in a competitive keyword can take 9-12 months to rank and 1-4 months in non-competitive keywords. On the other hand, a household brand can take less than a month to rank.

Are You Ready to Improve Your Ranking?

Websites benefit from increased traffic, a higher conversion rate, and better profitability. It is therefore crucial to position your website strategically to claim a share on the first pages of Google and improve your brand visibility.

With that said, it's prudent to work with website and SEO experts like Digiedg. We offer excellent services in technical SEO, local SEO, website design, and reputation management. Talk to us today to transform your rankings!

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